Judy Murray and She Rallies ‘ambassadors’ at the coaching session in Birmingham. Judy Murray knows a bit about how to succeed on a tennis court.
After all, her sons Andy and Jamie finished 2016 ranked number one in the world in singles and doubles respectively.
And she has long been an advocate for the women’s game, both at the elite end – as Fed Cup captain until last year – and as a coach at grassroots level.
The latter is where she is currently focusing her attention, teaming up with the Lawn Tennis Association (LTA) to launch a coaching initiative called She Rallies, which kicked off in Birmingham with a three-day event, from 3-5 February.
She Rallies: Judy Murray and guest speakers help launch female tennis coaching campaign
Put simply, the idea is to coach the next generation of female coaches, which will help raise standards of tennis provision across the country and attract and retain women and girls as active participants in the sport.
Currently, only 23% of qualified tennis coaches in the UK are women – an imbalance that Judy and the governing body are hoping to address by training regional “ambassadors”, targeting LTA-qualified coaches at L2 level and above.